Hearing aid advertisements can be deceptive things. I’d like to offer a short primer to guide you through them and I’d like to start with just one word. Free.
Free hearing test. Free ear inspection. Free package of hearing aid batteries. Free is an attractive word. You’ve been wondering about your hearing lately, so why not? What do you have to lose? But when it comes to hearing aid sales, beware. The costs associated with all of those “free” things are built into the final price you pay. [Read more…]